2014-01-29

Olympus launch the new OM-D E-M10

Olympus today announced an exciting new addition to the OM-D premium Micro Four Thirds range – the OM-D E-M10.

Park Cameras London got an exclusive hands-on session with the E-M10 prior to launch and have prepared an introductory video highlighting some of the features of the new model and allowing you a closer look.





The new camera blends some features from the existing OM-D EM-5 and the range topping OM-D EM-1 and adds useful extras like a built in flash- all in a superbly compact and ergonomic all-metal body.

The OM-D EM-10 retains the all-metal construction of its two big brothers and of course is fully compatible with the Micro Four Thirds standard.

It features FAST AF auto focus with up to 8 frames per second shooting and uses 81 target areas covering the whole image. Super Spot AF and Small AF Target modes allow you to zoom in and precisely target minute sections of the frame.

The built in electronic viewfinder is straight from the OM-D EM-5 and so is large and a pleasure to use. It also gains another E-M1 feature –adaptive brightness which means especially dark or bright areas appear as they do to the naked eye – rival systems tend to overcompensate in extreme lighting making it difficult to asses the image.

The E-M10 also allows – using the creative control feature – users to adjust compensation, focus, tone and colour in the viewfinder prior to taking the shot.

A 3-inch 1,440,000-dot tilting LCD screen is also provided giving a beautifully sharp image.


3-Axis image stabilisation is built in to the body – compared to 5-axis for the EM-5 and EM-1- and compensates for movement around the lens axis as well as yaw and pitch. If you have never tried a camera with in-body image stabilisation it is a very nice feature to have as all your lenses are stabilised as well as the viewfinder image (if you select that option).

The three stand-out features of the E-M10 that do not feature on the E-M5 are built in WIFI, built in pop-up flash and HDR modes (2). The pop-up flash is raised high above the camera to avoid re-eye and it is very convenient to have this built in to the body rather than a clip on flash.

The WIFI system (borrowed from the EM-1) enables the camera to be controlled by your smart phone providing an exact copy mirror image of the live-view screen on the camera to your phone and enabling you to trigger the shutter and change many settings on camera remotely. With the new power-zoom 14-42mm lens (of which more later) you can also operate the zoom control.

There are lots of uses where this would be invaluable, shooting over crowds for instance, attach your EM-10 to a monopod lift it up to the desired height then control your camera remotely with your phone.

The E-M10’s HDR modes have two options, one for “artistic expression” and one for processing natural dynamic range and are very welcome additions.

Also included are: Interval shooting with time-laps movie capture, Focus peaking for manual focussing, ISO 100 capability, 12 Art filters including Diorama II, Photo Story with three different layout styles and Photo and Movie capture for shooting stills while recording an HD movie.

The fantastic Live Composite Mode for previewing long exposures is a great feature – it allows you to see your image build up on screen when using a long exposure – great for fireworks, painting with light etc.

The E-M10 shares the same sensor as the OM-D E-EM5 but also includes the TruePic VII image processor from the E-M1, which incorporates fine detail II technology that adapts processing to the characteristics of individual lenses and aperture settings. With the sensor having no low-pass filter this automatically removes moiré. All this means the EM-10 will certainly get the best results out of all your lenses.

Also announced with the OM-D E-M10 are THREE exciting the new lenses – the diminutive M.Zuiko Digital 14-42mm f3.5/5.6 EZ Pancake zoom measures just 22.5mm deep making it the worlds smallest standard zoom kit lens. It has built in electric zoom enabling remote control as described earlier. The new 14-42 will be available in a kit with the E-M10 and also sold separately.

The second lens announcement is the new M.Zuiko Digital 25mm f1.8 lens – equivalent to the classic 50mm standard lens in 35 mm terms. This lens fills a small gap in the Olympus range and is sure to be a popular addition for all Micro-four thirds users. It is lightweight and compact and focuses down to just 25cm and takes 46mm filters. SRP is £369.99.

The Third lens is the new BCL-0980 9mm f8.0 Fish-eye body cap lens – ideal for capturing quirky super-wide angle shots and with a SRP of just £89.99. We can see this being combined with some of the built in Art filters producing some really unique results!

Several new accessories will also be available for the E-M10.
The ECG-1 matching ergonomic grip at just £54.99
The LC-37C automatic lens cap is a stylish addition for £39.99
The C-44SF premium padded case holds the camera plus 14-42 lens and matches the cameras design for £44.99

Also announced is a new MCON-PO2 Macro converter to adapt other lenses for close-up shooting (compatible with 6 Olympus Micro Four Thirds lenses) for £59.99.

SRP on the EM-10 body is £529.99 or £699.99 with the new pancake zoom and the camera is due to be on sale from early March. Both Black and Silver models will be available. Contact Park Cameras to secure one of the first available models in the UK.

You can pre-order your E-M10 on our website now, simply click here to view the range

Steve - Park Cameras

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