However, going in the opposite direction, and pushing your subject further away to get a wider angle of view gets you photos that are just not possible for the majority of photographers. After all, if your photo is lacking a bit of magnification it's always possible to zoom IN digitally after the event – and most modern digital cameras are such high quality that you can do this to a surprising degree before there's any noticeable loss of quality. Try zooming OUT from a digital photo to get a wider view though. Not possible...
10mm on an a camera with an APS-C sensor is roughly equivalent to 16mm in 35mm terms. That's a massive 109° angle of view. Wide enough that you have to be careful not to get your own feet in the photo! Check out http://snapsort.com/learn/lens/focal-length/min to see how much more you can get in with a wide angle lens...
Now you can get whole rooms in your interior photos. Or whole buildings. Or mountain ranges. Great for scenery, architecture, groups of people etc. You also get an exaggerated perspective effect, so you can get some great results where straight lines shoot off into the distance to a distant vanishing point to create real depth in your images. In fact, if you choose your view point carefully it's easy to get quite surreal results. These lenses also have a massive depth of field, so it's easy to get the foreground and background in focus in the same photo. This can help put your subject in context with it's environment. Google 'wide angle' images and see some of the great uses you can put an extreme wide angle lens to.
This Sony E Series 10-18mm f/4 OSS lens is fabulously sharp and ‘contrasty’. Stopped down to f/8 or f/11 everything from front to back is razor sharp. It employs Sony's Optical Steady Shot and, given that wide angle lenses are much easier to hand hold at slow shutter speeds than higher magnification lenses, it's possible to shoot at ½ a second if you're careful. Amazing!
I just love the fact that not that many people own extreme wide angles, so my photos have a wow factor that others (particularly non-photographers) are drawn to for their unique look.
You can see the Sony E Series 10-18mm f/4 OSS lens and the rest of the Sony range in our stores in Central London, and Burgess Hill (West Sussex). In both stores, you can touch and try them out for yourself. If you visit Park Cameras on 14th June (Burgess Hill) or 21st June (London) at our Imaging Festivals, a technical expert will also be on hand to help choose the right products for you, and offer tips and tricks to help get the best out of your gear. See www.ParkCameras.com/Festival2014 for further details. Alternatively visit www.ParkCameras.com where you can see the Sony range of lenses online.
If you've got a question about the Sony 10-18mm, why not post a comment in the box below and we’ll do our best to answer them for you.