NEW Panasonic LUMIX GX7 announced

In 2008, Panasonic changed photography with a brand new camera for the digital era, combining high quality images with great portability and ease of use. This morning, Panasonic added to their range of Digital Single Lens Mirrorless cameras (sometimes referred to as Compact System Cameras) with the LUMIX GX7. This camera will continue to use the Micro Four Thirds system of lenses, pioneered by both Panasonic and Olympus, which gives the benefits of an interchangeable lens system, but in a smaller form factor. The GX7 supersedes the LUMIX GX1 which was launched in the Autumn of 2011.

Here at Park Cameras, we were lucky enough to see the camera for ourselves. Immediately when picking up the camera, you recognise the magnesium alloy body, as it feels nice and ‘solid’ in your hands. That having said, the GX7 is small and nimble, and as such lends itself to be used discretely in a variety of different situations – in particular street photography. The styling is more retro in comparison to the other cameras in the LUMIX G range, including the GX1, and could be compared to the Olympus E-P5. We saw the black version of the camera, but it will also be available in black/silver finish as well.

Within the camera itself, you’ll find a brand new 16 megapixel sensor with venus engine which provides vibrant images and video, and reduces noise reduction up to 25% (Compared to the LUMIX GX1). The GX7 also features in-built, body image-stabilisation – something that Panasonic have not featured in their LUMIX G system cameras before. You will of course be able to attach a micro four-thirds lens the body that features image-stabilisation, and that will take over.

When using the camera, you can either use the tilting LCD screen on the rear of the camera, or the new tiltable LCD Live View Finder with 2.7 million dot resolution. This has a dioptric adjustment that you can change as you need, as well as an eye sensor that that when you bring your eye to the viewfinder, the LCD screen on the back of the camera switches off. Using the LCD touch-screen, you use your finger to determine where you would like the camera to focus, adjusting the size of the area that it is focussing on by using the mode wheel. If you wish to focus manually, you are able to do so, and can use focus peaking to help determine which parts of your photo will be in focus. The screen will indicate these areas using different colours and different detection levels to aid you to focus successfully.
Another new feature that the GX7 uses is ‘Highlight-Shadow’. This is a feature whereby you can highlight areas of the photo that are dark or high contrast. There are 4 different presets you can use, or you can set it yourself by adjusting the gamma curve that appears as an overlay on the LCD screen.

Like some of their other cameras in the LUMIX G range such as the G6 and GF6, the GX7 comes with Wi-Fi® connectivity and NFC technology. This allows you to connect the camera to your smartphone/tablet anywhere with one-touch, which makes sharing images much easier. Using their app, it is also possible to use your smartphone or tablet as a remote shutter with a monitor. Using the Instant Transfer function, you can get your photos automatically sent to your device right after shooting. We tested the GX7 out in our showroom where we have a couple of tablets on display, and it’s very quick & simple to do.

The Panasonic LUMIX GX7 will be available to purchase from September 2013. You can place a pre-order with us on our website, by calling 01444 23 70 70 or by visiting our showroom in Burgess Hill, West Sussex. By pre-ordering, not only will you receive one of the first cameras available in the UK, but you’ll also be able to claim a free Panasonic leather case and official Panasonic battery from Panasonic UK.

If you can’t wait until September to see this new camera, you can visit our showroom every Saturday throughout August where we’ll not only have the camera for you to try, but a technical expert from Panasonic UK will be on-hand to answer any questions you might have about the GX7 or any of their other cameras, lenses or accessories.

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