2012-06-06

Newly announced: Sony DSC-RX100

Today Sony UK have announced a new compact camera aimed towards the more experienced photographer featuring 20.2 megapixels and a massive 1” CMOS sensor: the first of its kind in a compact digital camera. Not only that, but it is packaged in a sophisticated, pocket-sized design allowing you to take the camera with you where maybe a DSLR is not so convenient.

With the larger image sensor size that the RX100 features in comparison to most other compact digital cameras, is will capture more light and reproduce the image in stunning detail, particularly in low-light conditions. This is helped by way of the large f1.8 aperture on the Carl Zeiss Vario-Sonnar T* lens.

Similar to the construction of Sony’s Alpha range of lenses, the lens on the RX100 features a seven- bladed circular aperture making it easy to produce pro-style ‘bokeh’ effects, with subjects in sharp focus against a smoothly-blurred background. To ensure the lens fits in with the compact styling of the camera without sacrificing any optical quality, it features an Advanced Aspherical glass element.



When shooting in low-light conditions, Sony’s BIONZ image processor has an ISO range of 125-6,400, extending right up to ISO 25,600 using their in-built MultiFrame Noise Reduction system. This system cut image noise in low light situations, by taking a high-speed burst of frames and combining it as one. Working with the anti-motion blur mode, the images remain crisp even when the shot is hand held. This feature has been seen before in the likes of Sony’s NEX range of compact system cameras.

Another feature seen in Sony NEX, DSLR and some compact cameras that has been brought to the RX100 is the 10fps shooting at full-resolution, allowing you to grab split-second photo opportunities, while high-speed autofocus locks onto your target in as little as 0.13 seconds, although this can depend on the light situation that you find yourself in.

In terms of the actual use of the camera, you will find a control ring around the lens, similar that found on the Canon PowerShot S100. This allows you to easily adjust options such as exposure, zoom, and the ‘Picture Effect’ you wish to use. The RX100 also features a handy function button allowing you to enter your favourite settings, saving you the time of setting it up each time you want to achieve the same effect.  The camera also features a mode dial on the top of the camera, similar to that of most DSLR, Compact System Cameras and some of the more advanced compact cameras. This allows you to manually make adjustments, but also includes the generous choice of artistic options that we have become accustomed to, to expand your shooting possibilities whether you are an enthusiast or a novice photographers.

Framing and reviewing your images shouldn’t be a problem at all as Sony have equipped the RX100 with a large 3.0” Xtra Fine LCD screen, boasting an high resolution of 1229k dots. It also debuts Sony new WhiteMagic™ technology that has been seen previously in some of their smart phones. WhiteMagic™ technology uses white pixels in addition to RGB to boost screen brightness – something which is particularly helpful when outdoors. This technology also reduces power consumption compared to a regular LCD screen which of course helps with battery power (Sony estimate 330 shots or 80 minutes of AVCHD shooting on one charge using their new energy- efficient battery).

The Sony RX100 will be available from Park Cameras late July. For full details and to place a pre-order to ensure you receive one of the first cameras available, visit our dedicated Sony DSC-RX100 page, or contact a member of our team on 01444 23 70 70.

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