We recently held our annual Imaging Festivals at our flagship Burgess Hill store in West Sussex and at our store in Central London, just off Oxford Street. Headlining this years event were the free seminars and photo walks from inspirational guest speakers including David Noton, David Newton, Wayne Johns, Michael Wayne Plant, Mark Lawrence, Rob Pugh and Matt Hart. The show also featured a range of special offers with some of the best prices in the UK – some so good that customers were queuing up to get in over 2 ½ hours before the store was due to open at 9am!
Amazing deals, free training sessions, the latest new products and even a Racoon!
Eager customers where queueing at the door of both the Park Cameras Imaging Festival events, held at our stores on Saturday 20th and Saturday 27th June 2015, to get in and take advantage of the unrepeatable offers that were available, from the likes of Canon, Olympus, GoPro, Sony and Panasonic (to name just a few).
We have held this annual event every Summer since 2008, treating customers not only to a range of fantastic offers, but also with a wide range of photo experts from the manufacturers on hand to show customers the latest products and answer everyone's questions straight from the horses' mouths. Customers attending the event were some of the first in the UK to try out the Canon PowerShot G3 X with premium features and a 25x optical zoom (announced to the world just two days before the Imaging Festival!), the Leica Q and the new Panasonic LUMIX G7 with 4K photo feature.
At the Burgess Hill store on the 20th June, there was a consistent flow of customers through the door with over 800 visiting on the day. We opened up all aspects of the store, so that customers could experience a range of free photographic talks on a diverse range of topics, to help with their photography. Sessions included talks from David Noton, Michael Wayne Plant, Mark Lawrence, Wayne Johns and Rob Pugh (just to name a few!) and were based on Beauty Photography, Colour Management, Portrait Photography, Shooting Video and much much more!
This year, we also made the Imaging Festival a family affair with a whole range of animals that you can’t normally get up close and personal too, including a Raccoon, a Meerkat, an Armadillo and a Phyton! Customers were invited to interact with all the animals, with photos being taken and e-mailed to them as a souvenir of the day. The animals certainly liked the extra attention, as did the staff!
A week later, the Imaging Festival continued at the London branch of Park Cameras. Similar to the Burgess Hill store the previous week, there were a large range of exclusive offers available, as well as a range of technical experts from the leading photographic companies that customers could speak to alongside their own staff to ensure they got the best advice. Once again, there were customers waiting to get in and take advantage of the special deals available, and there were a number of talks on a variety of photographic topics from leading names in the photo industry including David Newton, Matt Emmett, Matt Hart and Rob Pugh. For the first time, we also held a range of free to attend photo walks where customers could test out some of the latest cameras and lenses on the streets of London. These sessions were gladly received by the customers, with many letting us know how much they enjoyed them, and sharing some their images on our Facebook and Twitter pages.
With all this going on at both Imaging Festivals, there was still more to come, with a range of free prize draws where lucky customers from each store could win an Epson SureColor SC-P600, Canon PIXMA PRO 10s, Manfrotto Off Road Hiker Backpack or Think Tank Mirrorless Mover 30i shoulder bag – that’s over £1,400 worth of prizes! In association with Canon, we also offered customers the chance to have the sensor of their DSLR cleaned for free and took donations to go towards children’s charity Charlie’s Beach Hut and Pancreatic Cancer UK. Customers gave charitably, with the stores raising over £100 for these two charities.
In the lead up to the Imaging Festival, we were also running a free to enter photo competition with the theme of ‘Animals’. There were over £1,800 worth of prizes on offer, including a Canon PIXMA PRO-10S, Nikon D3300 + 18-55mm VR II, Sony HDR-X1000 4K Action Cam, Manfrotto LUMIE MUSE, Fujifilm 32GB SD card (Class 10) and a 20x30” Canvas print. The lucky winners will be announced in the coming days! Lookout on our Facebook and Twitter pages for news on the winners.
As the doors of the London store closed at the end of the day after two extremely busy weekends, Roscoe Atkins, Managing Director at Park Cameras said “A huge thank you to all our customers, the Park team and our suppliers for making the events a great success. It’s extremely rewarding to hear back the positive comments from customers, who’ve attended the day, learned a great deal more about photographic techniques and products and who’ve been able to pick up a bargain to then put the theory into practice. We look forward to seeing everyone again at our further upcoming in-store events.”